In the Preamble (the bit of the tp2 file before any BEGIN component commands) there is space for a set of commands that are executed at the beginning of every command; that's the ALWAYS block. However, it won't be executed until you actually try to install a component, so it's not quite what you need.
A better way to do that would be to override some of the hardcoded strings WEIDU displays in starting up. If you look in the WEIDU download folder, under examples/prompts.tra, you'll see that an awful lot of WEIDU hardcoded strings can be overridden by setting translation strings with codes less than 0. So if you're au fait with how the translation-file system works, you can do it that way. (If you're not, there are various tutorials, including in WEIDU itself.)